Behind the Content – Michael Lykke Aagaard

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Michael Lykke Aagaard – Optimizer of Websites & Decision-Making Processes, Conversion Copywriter, International Speaker

Hi, I’m Michael – I optimize websites and decision-making processes, and I’m totally addicted to A/B Testing.

For the last 5 years, I’ve spent about 60-70 hours a week testing and optimizing websites in order to gain a deeper understanding of what really works in Online Marketing and Conversion Rate Optimization.

I’ve helped a multitude of clients from all over the world boost conversion rates and make more money online. I’ve worked with B2B as well as B2C and everything from travel insurance and banking over to energy solutions and charity.

I’m Danish and I Live in Wonderful Copenhagen, Denmark.



My Approach to Conversion Rate Optimization

The main thing I’ve learned from thousands of hours of hands-on work is that Conversion Optimization really isn’t about optimizing web pages – it’s about optimizing decisions – and the page itself is a means to an end but not an end in itself.

So when I approach a CRO project, I always focus on the target audience on the other side of the screen and how I can impact their decisions and actions.

Finding out how to impact the decisions and actions of your prospects takes insight, data, research, experience, and rigorous testing. There is no one-size-fits-all, and it’s simply wrong to assume that you can follow a fixed set of rules that work every time.

International Speaker

I travel a lot and I speak at online marketing events and conferences all over the world. In 2013 alone, I held speeches in 9 different countries at events like MarketingSherpa Email Summit, Conversion Conference, Conversion Summit, MarketingSherpa Optimization Summit, and Conversion Boost.

Here are some snapshots from gigs I did in 2013:

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“Some speakers want to show up with a canned deck. Not Michael. When Michael Aagaard has spoken at MarketingSherpa summits, I’ve always been impressed with the depths of the questions he’s asked about the audience and our goals for the session, along with his constant brainstorming of ways to mold his presentation to meet those objectives.” 

- Daniel Burstein, Director of Editorial Content, MarketingSherpa 

Want My Help?

If you would like me to help you get more conversions – or if you’d like to have me do a presentation or workshop – feel free to contact me. Just shoot me an email and tell me about your needs and the challenges you are facing.

I’m pretty busy with client work, so I apologize in advance if I’m a little slow to reply.