I’m a self-employed, self-confessed split test junkie, and copywriting fanatic who’s obsessed with finding out what really works in online marketing. I’m Danish and I hail from the fair city of Copenhagen, Denmark.
I fell in love with online marketing in 2007 and since then I’ve spent most my waking hours thinking about or working with content, copy, and conversion rate optimization.
After getting my Masters Degree from Copenhagen Business School, I joined an online marketing agency in Copenhagen. After two years I decided to leave the agency in order to pursue a solo career – and I haven’t looked back since.
In my career, I’ve helped everything from small retailers to large Scandinavian and international companies improve sales and conversion rates.
I was guest speaker at Marketing Experiments/MarketingSherpa’s 2012 Optimization Summit in Denver. And I’ve had guest posts and case studies featured in blogs like KISSmetrics, Copyblogger, and Marketing Experiments.
I get all my business via the content I post on my Danish blog Online-Tekstforfatter.dk. In fact, for the last couple of years, my calendar has consistently been fully booked without me having to contact a single client on my own – that’s the power of content marketing for you right there!
ContentVerve.com is my first stab at blogging in English to an international audience. At first I was apprehensive, but the feedback I got on my presentations at the 2012 Optimization Summit made me realize that my work has the potential to help people all over the world. And in order to reach an international audience, I’d have to experiment with doing my thing in English.