Behind the Content – Michael Lykke Aagaard

Michael Aagaard Senior CRO Consultant : Copywriter

Michael Aagaard – Senior Conversion Optimizer at Unbounce, International Speaker

Hi, I’m Michael – I optimize websites and decision-making processes.

For the last 7 years, I’ve spent about 60 hours a week testing and optimizing websites to gain a deeper understanding of what really works in Online Marketing and Conversion Rate Optimization.

I’ve helped a multitude of clients from all over the world make more money online. I’ve worked with B2B as well as B2C and everything from travel insurance and banking over to energy solutions and charity.

In July 2015 I quit my career as a consultant and moved to Vancouver to Join Unbounce as Senior Conversoin Optimizer.

My Approach to Conversion Rate Optimization

The main thing I’ve learned from thousands of hours of hands-on work is that Conversion Optimization really isn’t about optimizing web pages – it’s about optimizing decisions – and the page itself is a means to an end but not an end in itself.

So when I approach a CRO project, I always focus on the target audience on the other side of the screen and how I can impact their decisions and actions.

Finding out how to impact the decisions and actions of your prospects takes insight, data, research, experience, and rigorous testing. There is no one-size-fits-all, and it’s simply wrong to assume that you can follow a fixed set of rules that work every time.

My CRO Process Boiled Down to Six Steps

My CRO Process

International Keynote Speaker

I travel a lot and I speak at online marketing events and conferences all over the world. I’ve done keynotes in 11 different countries at major Online Marketing events like MarketingSherpa Email Summit, Conversion Conference, Conversion Summit, ConversionXL Live, Elite Camp, CTA Conference, Conversion Jam, Conversion Hotel and many more.

Keynote Speaker New York

On stage keynoting at Web Optimization Summit 2014 in New York City

“Some speakers want to show up with a canned deck. Not Michael. When Michael Aagaard has spoken at MarketingSherpa summits, I’ve always been impressed with the depths of the questions he’s asked about the audience and our goals for the session, along with his constant brainstorming of ways to mold his presentation to meet those objectives.” 

- Daniel Burstein, Director of Editorial Content, MarketingSherpa