Your call-to-action is critical to the decision-making process of your potential customers. And even small tweaks can have major impact on conversions. Here’s an example from a test I just concluded on a payment page, where one of the variations generated a 31.03% lift in sales. The question is: “Can you guess which variant won?” Check out the case study and leave a comment with your guesstimate. I’ll post the test results on Friday 2 November.
I’ve been doing some conversion rate optimization and testing on WriteWork.com, a subscription-based educational website for students. Among the experiments I’ve conducted have been a number of tests on the various calls-to-action that are located across the website.
The test described here is particularly interesting because – while the other CTAs simply move potential customers down the path to conversion – clicking this CTA actually means money in the bank.
The test design was a simple A/B split and the conversion goal was a payment of $9.90 for a monthly subscription to WriteWork.com (recurring monthly bill of $14.95).
I ran the test for 10 days and concluded it at a statistical confidence level of 98%. The winning variant generated a lift of 31.03% in sales.
Your turn – Test your CRO gut feeling, which variant won?
Leave a comment at the bottom of the page and let me know which variant you think won. Also, feel free to leave a few notes with your thoughts on what you think made the difference.
I’ll post the test results on Friday 2 November – check back in and find out how accurate your CRO gut feeling was!
Now it’s time to guesstimate – Go Go Go for it!