Hi Marketer – Let’s find out how good your marketing intuition is!
I’m going to show you two different variations of a landing page that I recently tested. One variation outperformed the other significantly in an A/B test. Can you guess which variant did best in the test?
Post a comment with your best guesstimate. I’ll post the test results next week, so you can find out how accurate your gut feeling was.
I recently published a free ebook on conversion optimization called 7 Universal Conversion Optimization Principles. I decided to create a whole landing page for the book rather than just using a pop-up or banner to pitch the download.
Being the test junkie that I am, I started testing and optimizing the landing right away.
The first thing I decided to experiment with was the placement of the reader testimonials. The test results were quite interesting, and the winner generated a significant lift in downloads.
The two landing page variants
As you can see, on Variant A I placed all four reader testimonials at the bottom of the page directly under the sign-up form.
For Variant B, I decided to experiment with placing two of the four testimonials higher on the page, so you can spot them in the first screenful.
While this placement made it possible to spot the testimonials as soon as you land on the page, it also meant that the call-to-action got pushed down below the fold.
Your turn – Which variant won?
Post a comment on this page with your best guesstimate. You need to write:
1. Which variant you think did best in the test – A or B
2. How much better the winning variant performed (e.g. 30%, 25%, 99%)
I’ll reveal the test results in a case study next week on Friday (6 September, 2013). Check back in and find out how accurate your gut feeling is.
Now it’s time to guesstimate – Go Go Go for it!