SEO Copywriting – 13 Tips for Writing Content that Ranks in 2014 (Infographic)

Copy is one of the most important aspects of onsite Search Engine Optimization. But with Google constantly pushing new algorithm updates and changing the rules of the game, it’s really hard to keep track of what works. Moreover, it’s difficult to know whether your optimization efforts are doing more harm than good to your rankings.

Here are 13 tips that will help you write content that ranks in 2014.

Last year I, I teamed up with SEO Extraordinaire, Henrik Bondtofte to bring you the 2013 version of this infographic. This year I had SEO Wizard Rasmus Sørensen (who is also my colleague from Atcore) help me create the updated version for 2014.

SEO-copywriting - How to write content that ranks in 2014

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Disclaimer: I know that purists will argue that this is not an infographic due to the fact that it does not contain tons of numbers and stats. Nevertheless, in lack of a better term, I’ve gone out on a limb and called it an infographic. So if you are a purist, there is no need to write comments or e-mails to me explaining that this is not a real infographic – thanks ;-) 


  1. Wonderful infographic with a lot of seo copywriting tips. Well, it’s good to take the advantage of long tail keywords to get the higher quality traffic. Thanks for the share and tweeted :)

  2. Hi,
    Great info in here, and very nicely presented. I’m sure you’ll still get some people telling you it’s not an infographic, but it is some great information presented with attractive graphics – so I think that should satisfy the definition!
    (Tiny typo in point 5 – it reads ‘og’ instead of ‘of’.)
    Thanks for sharing.

    • Michael Aagaard says:

      Ha ha – thanks Jo. Yes, I gues I’d be better off calling it a graphic with useful info ;-)

      Thanks for the heads up in the typo?

      – Michael

  3. Just wanted to say, you’ve hit on some great key points. I will follow your advice and can’t wait to put the points above into action.

    Thank you.

  4. Hi Michael,

    Great overview, thanks! I like the fact that you approach it both from an SEO and CRO perspective, there aren’t many people who that!
    I’m not 100% sure about number 7 though. You’re right: getting your content shared is important for getting links from blogs and other sites and in that way it’s important for SEO. It’ll also get you extra traffic, so that’s a nice bonus too. But getting social shares doesn’t do anything for your rankings. There’s a lot to do about whether or not social signals are a ranking factor, but in a recent video ( Matt Cutts from Google states that Google does not take them into account as a ranking factor…
    So in short, I’d say yes, social shares are important. Just not for SEO.

    Anyway, that’s just a minor detail in an otherwise fantastic overview ;-)
    Thanks again for the great content you keep writing Michael!

    • Michael Aagaard says:

      Hi Joris – thanks for the comment and kind words man!

      You’ve got some good points about number 7 – thanks for bringing that to my attention.
      I’m going to try to find a more recent statement from Matt Cutts on that topic.

      – Michael

  5. Well – is (great) information and its presented through a graphic file to create a simple (and beautiful) overview = infographic at its best :) Personally I like this form of IG better, as the lifespan is longer than data-heavy IGs, that Quickly gets obsolete.

    • Michael Aagaard says:

      Thanks Sebastian! I agree 100% ;-)

      Infographics can easily become way too data heavy and thereby lose the true value – which is to take something complicated and make it a bit more simple.

      – Michael

  6. Michael: Thanks so much! This infographic is going to help a lot of people. I was recently reading Andy Williams’ book, “SEO 2014 & Beyond : Search engine optimization will never be the same again”…everything I thought about search engine optimization was turned upside down. This infographic clarifies things in easy to follow steps. Thanks for all of the important information you share.

    • Michael Aagaard says:

      Hi Angeline – thank you so much for the kind words!

      It’s awesome to hear that people are getting inspiration from my work ;-)

      – Michael

  7. Thanks for that wonderful idea.
    I want my blog to rank high on google

  8. Bibbi bryld says:

    Nice overview. But isn’t #2 and #10 the same?

    (And please amend the URL in #11. It’s http:// and not http//:) :)

    • Michael Aagaard says:

      Hi Bibbi – thanks for the kind words.

      Nope, #2 and #10 aren not the same.

      #2 has to do with the belief that there’s a “magic” percentage of times that a keyword or phrase appears on a web page compared to the total number of words on the page. #10 has to do with the belief that the more keywords you can stuff into a certain piece of content, the better. Both approaches can be directly harmful to your rankings and therefore I warn against using these approaches.

      Thank you for directing my attention to the URL typo :)

      – Michael

  9. Michael,
    you’re absolutely right in point 4, but I would maybe stress the part about relevant knowledge more. The message you (or I or whoever) is trying to tell your audience might also be brief. It’s not always nuclear science.

    Awesome infographic, thanks!

  10. Nice infographics :)

    It’s scary how many there still use keyword stuffing

  11. Hi Michael

    How many keywords is optimal for around 400 words?

    My rankings seem to have slumped a bit recently

    • Michael Aagaard says:

      Hi Darren,

      I don’t think that there is an ideal number (see point 2 in the infographic). I’d simply keep it natural (see point 1 in the infographic) and use the keyword in the title tag/mets description (see point 9 in the infographic), as well as the headline, and a let it appear naturally in the body copy with variations (see point 3 in the infographic).

      – Michael

  12. Hi Michael, thanks for sharing. Point number 6 is new for me, I will put it in practice.

    As for point 8, there are some rumours about G+ shuting down. Do you have any idea if this is happening?

    I would call it an infographic ;)


    • Michael Aagaard says:

      Hi Juan . thanks for your comment.

      Yeah I’ve heard some of those rumors too. But I’d be very surprised if Google shuts down G+.

      Yes! Another person who agrees that it really is an infographic ;-)

      – Michael

  13. I, for one, am very glad that the concept of keyword density is dead. Not only are content a lot more readable these days, they’re also a lot more fun to write ( from a writer’s perspective). And I definitely agree with the importance of Google+. I really don’t get why so many people are still knocking it when the benefits are obvious. This is a great infographic and don’t let anyone tell you otherwise.

    • Michael Aagaard says:

      Hi and thanks for the kind words about the infographic! And sorry fort my late reply, I’ve been crazy busy these last few weeks.

      I agree 100%, writing quality in-depth articles that naturally cater to both search engines and people is so much more fun, challenging and rewarding than doing the good old “stuff as many keywords into 500 words as possible” approach we used years ago!

      I really like G+ too, and the benefits are obvious. Too bad there’s this stigma that it’s only for nerds like us ;-)

  14. Wonderful article buddy and how nicely presented !! Thanks for sharing these important points . Definitely going to put them in use .

  15. Hi Michael,
    Great infographic with a lot of tips!
    I am working on and I certainly want it to rank high on Google, so I will follow your advice. Many people still stuff their texts with keywords, I will definitely not do that in the future.
    Thanks for the sharing you knowledge :-)

  16. Great infographic thank you very much.
    طراحی سایت دیز

  17. Thank you for the good article, Michael, great tips, nicely presented in a graphical way. These are steps everybody should follow for better ranking.

  18. Hey! great article with actual working tips. I use to think that keyword stuffing works but not too much. I loved your first tip write for humans and for robots. AGREE :)
    Just I need to write long content which I don’t many times I like to keep my articles simple and not too long.

  19. Thanks for this wonderful infographic that provided a quite a lot of helpful tips. Good quality SEO content writing and also long tail keywords are the most important part; for the peoper ranking of a website. But I would like the author to clarify what he meant to say by “Don’t over optimize your link text”.

    • Michael Aagaard says:

      Hi and thanks for the comment.

      Did you actually read the tips in the infographic? The explanation and clarification is right there in the tip under “Don’t over optimize your link text”.

      Try and read the tip and see if it makes sense when you’ve read it ;-)

      – Michael

  20. Wow! Thanks for these amazing tips! You never know how helpful it is for us! I just put up a team of content writers and some of them were newbies, some were great in writing but not in content marketing. Thanks for the tips, it would surely help us to achieve our objectives.

  21. Rather old post, but still really actual!

    You said everything what is important. But we also need to remember that sometimes without luck all of these stuff will not work. We can be uber-optimized and write the greatest content, but still with lack of readers.

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