How to Sell the Way Your Customers Want to Buy – An interview with Kristin Zhivago

Kristin Zhivago has over 40 years hands-on experience helping companies of all sizes sell more. Today she’s a Revenue Coach who helps CEOs and entrepreneurs make more money by understanding what their customers want, and how they want to buy it. In this podcast Kristin shares some of her unique insights on content marketing and how to sell the way your customers want to buy.

I had the pleasure of meeting Kristin at the 2012 Optimization Summit in Denver. After hearing her Keynote Address there was no doubt in my mind that I had to learn more about her approach to marketing and sales. Kristin is a truly awesome person, and one of those rare marketers who really, truly cares about her clients and getting the best possible results for them.

Get Kristin’s insights on:
  • How to adapt sales to the new ways customers are buying
  • The art of in-depth customer interviews
  • How to remove the barriers to the sale
  • How to structure your time so you can both consume and produce content without procrastinating

Download via iTunes >>

Check Kristin’s book Roadmap to Revenue

Learn more about the book here >>

More about Kristin Zhivago

Kristin blog –

Kristin’s website –

Kristin on LinkedIn


  1. Lasse skov says:

    Excellent interview, Michael.

    I’ll start calling new costumers you ask about the sign-up process and more :)

    • Michael Aagaard says:

      Thanks Lasse!

      Yep – I was thinking the same thing ;-)

      I’m reading Kristin’s book at the moment – very good stuff!

      – Michael

  2. Absolutly amazing podcast Michael and Kristin! Very inspiring!

    I’m also gonna call-up my own and my clients customers asap :-)

    Please continue making podcasts like this Michael.

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