Man I’m so freakin’ excited!!! On July 1st, 2015 I will be joining Unbounce in Vancouver as Senior Conversion Optimizer. This is one of the most epic things that has ever happened to me! I’ll give you the story in this post.
But be warned – this one is highly personal and sentimental. Read at your own risk…
The story of the little Danish cowboy who became a CRO (Sentimental musings on the AmTrack)
June 2nd, 2015. I’m sitting in the tiny sleeping cabin on the AmTrack train from New York to Chicago. I lost my travel docs so I can’t take the plane with the rest of the crew from Conversion Road Trip.
I’m trying to write a formal post announcing my new job. But I get sentimental when I travel alone. A myriad of memories and emotions emerge from the undergrowth of my memory. And I can’t control what materializes or where my mind goes.
Also, I have a bit of a hangover because I was out late last night drinking Malbec with my friend Oli Gardner from Unbounce. Unbounce – the amazing brand I will be part of in less than a month. I still can’t quite believe they really want me. Stuff like this doesn’t happen to geeky guys from Denmark.
But then again – I was never your typical Danish boy. When I was 4 years old, I wanted to be a cowboy. I wore my gun belt and cowboy hat all summer and refused to put on shorts because cowboys don’t do that.
I catch my reflection in the window. There’s a bald, bearded man staring back at me. I wonder what happened to the little cowboy?
I guess he traded in his gun belt for a laptop and became a CRO consultant. Then worked his way up from the bottom and made a name for himself in a very competitive international industry.
The bearded man is proud of what he has achieved. And the little cowboy?
Under the facial hair and crow’s feet, he’s still there. And I think he might have played a bigger role in all this than I give him credit for…
Hiring a CRO has been top of mind for a long long time – yet it’s a little like hunting for unicorns wearing a blindfold. Virtually impossible.
Which makes it simply incredible that we’ve been able to bring Michael Aagaard onto the Unbounce team. Michael is conversion badassery in the purest sense.
Not only is he a 6-year optimization vet in this fledgling discipline, but he’s also a world class speaker and an exceptional writer who’s contributed no less than 17 blog posts to the Unbounce blog in the past few years. That’s like a f#@&!%G unicorn with three horns!
I’m stoked and proud to call Michael a close personal friend and can’t wait to work with him in the coming years. Welcome to Vancouver brother.
- Oli Gardner, Co-Founder Unbounce
Why I love Unbounce
Unbounce was the first piece of software that made me say “Holy shit – this is exactly what I want!”
I fell instantly in love with the product. Later I fell in love with the people who make Unbounce the amazing brand that it is. I’m in awe of what they have achieved in such short time.
I’ve been a friend of Unbounce for a long time now. I’ve written 17 guest posts for the blog, held webinars with them, spoken at their conferences, and helped them optimize landing pages.
Moreover, Unbounce (Oli in particular) have always had my back and they’ve supported me for years and helped establish me as an international authority within the field of CRO.
Joining Unbounce now feels like coming home after a long journey abroad.
A New era begins
I will no longer be offering consulting services, as I will be dedicating all my attention to Unbounce. If you are looking for CRO help, I recommend Craig Sullivan or Peep Laja. I will still be doing speaking gigs and conferences – although not quite as many as before.
My fiancé and I are moving to Canada in the end of June, and I’ll be working for Unbounce from the 1st of July. We are both very excited – this will be the adventure of a lifetime for us.
I’ve heard that it’s hard to make friends in Vancouver, but we already have 104 friends waiting for us, so I think we’ll be alright Vancouver, here we come!
I’d like to thank the following people for believing in me over the years:
Craig Sullivan, Peep Laja, Daniel Burstein, Boris Grinkot, Flint McgLaughlin, Sebastian Gullak, Oli Gardner, Georgiana Laudi, Rick Perreault, Ib Potter, Morten Vadskær, Marcus Sheridan, Dan Levy, Jens Schriver, Ton Wessling, Bart Schutz, Michael Lassen, Jens-Otto Paludan, Mom, Dad, Sofie – and of course the love of my life, Louise, I love more than I can say!
(I know there are many more names I should have included, but then the list would go on forever. Never doubt that you are in my heart!)