How to Set up an A/B Split Test in 3 minutes – With no knowledge of coding or HTML

You don’t need an expensive technical setup or a background in coding to start split testing your website. In fact, you can get started for free in a matter of minutes and with no knowledge of coding or HTML. In this short video, I’ll show you how to set up an A/B split test in 3 minutes using my favorite tool, Visual Website Optimizer. WARNING:¬†Split testing is highly addictive! Proceed at your own risk.

 Get started now Рtest up to 1.000 visitors for free!


  1. Thank you very much for that superb article

  2. That is a nice and a easy way to monitor conversions. But was just wondering what else more it has compared to google analytics.

    • Michael Aagaard says:

      Hi Pranesh – Visual Website Optimizer and Google Anaytics are two different things that really can’t be compared.

      VWO is not really for monitoring conversions – it’s for setting up split tests and conducting conversion experiments. That should be pretty clear if you watched the video I posted ;-)

      – Michael

  3. Does it work with WordPress? I want to do a split test but i lack enough visitors.

    • Michael Aagaard says:

      Hi Yassin – Yes it does work with WP. You can even download a plugin for it – super simple.

      Yes, small sample sizes are an issue and pose a validity threat.

      – Michael

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