“Tester’s Block” - the frustrating condition of not being able to find out what to test next – can be quite a pain. Here are 5 awesome articles on conversion rate optimization that will help you get through it in no time!
1.) 12 Surprising A/B Test Results to Stop You Making Assumptions
In this guest post for Unbounce.com, James Gardner goes over 12 split test case studies and delves into the reasons why they worked – or didn’t work. There’s tons of inspiration for you right here!
2.) Case Study: Creativity vs. Clarity in email Subject Lines
In this awesome case study, Amanda Gagnon of AWeber shares her insights from having tested 20 subject lines that emphasized either creativity or clarity. This article should get some thoughts going for your next subject line.
3.) 13 Experts on the Single Best Piece of Advice for Improving Conversions
Here’s a real cool article from The Daily Egg, with solid advice from 13 super experienced CRO-practitioners. Very inspiring indeed!
4.) Quick Lifts: 4 ideas to increase email clickthrough
Adam Lapp from MarketingExperiments 4 simple ideas that are easy to test next time you send out an email campaign.
5.) 25 Conversion Rate Optimization Experts You Must Follow on Twitter
A great way of getting inspiration for new tests is by following the feeds of some of the top guys and gals out there who get their hands dirty on a regular basis.
The guys at VisualWebsiteOptimizer.com recently put together this comprehensive list of 25 CROs who are worth following on Twitter.
Ok, here’s a bonus article that might be just what you’re looking for – and also a chance for me to do some shameless self-promotion…
3 Obvious but Overlooked Elements to Test on Your Landing Page – Right Now!
I recently wrote this guest post for the KISSmetrics blog. It has some interesting case studies with test results that provide concrete tips for your next landing page test.
