Podcast: Content Marketing Insights from Michael Stelzner of Social Media Examiner

Today is Socialmediaexaminer.com’s 3-year birthday! So I thought I’d help celebrate by posting an interview I recently did with the social media examiner himself, Michael Stelzner. In this podcast, Mike tells the amazing story behind Socialmediaexaminer.com and shares some of his unique insights on content marketing and the power of free content.


Get Michael Stelzner’s insights on:

Michael Stelzner

  • The strategy that made Social Media Examiner so succesful
  • How to stay excited about what you do year after year
  • How to build your business by giving away stuff for free
  • How to balance a free content strategy with making money
  • How to build and nurture an email list
  • Why unsubscribes are a natural part of the cycle of life online

Download via iTunes >>


  1. Thanks so much for the interview Michael

    • Michael Aagaard says:

      Thank you Mike!

      It means a lot to me that you took the time out to do the podcast.
      I really learned a lot from you, and I’m sure all the listeners will find your insights really valuable!

      And congratulations on the 3rd birthday of SME ;-)

      – Michael

  2. I thoroughly enjoyed listening to Mike’s insights about how he started socialmediaexaminer.com. I did wonder how Socialmediaexaminer grew so fast and now I see that it wasn’t by sheer luck or coincidence.

    • Michael Aagaard says:

      Thanks Paul! I really enjoyed talking to Mike – he’s a great guy with so much experience.
      Also the part about the life cycle of the SME email list was really interesting.

      Thanks for listening ;-)

      – Michael

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