When can I stop my split test? How much traffic do I need for my A/B test? Can I trust my test data? Get the answer to these common questions and a basic introduction to test validation and determining statistical significance of your A/B split tests.
The only thing that’s worse than not testing, is relying on bad data. In order to conduct experiments that provide real value, you have to be familiar with the basics factors: Statistical Confidence, Conversion Range, and Sample Size.
In this 10-minute video, I’ll give you a basic introduction to finding out how reliable your test data is. Continue Reading