Conversion Rate Optimization - Case Studies, Real Test Results, Articles, and How-to Guides on

Conversions are paramount to your online success, and it's crucial to your online success that you constantly strive to get more conversions - regardless of whether a conversion on your site counts as a “share”, a download, a sale, a sign-up, or even just a click.

In this category, you'll find tons of case studies with results from real tests - as well as articles and how-to guides that will help you find out what to optimize, how to do it, and - not least - how to test if it really works!

10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

10 CRO Experts Reveal Their Biggest A:B Testing MistakesA/B testing is much more difficult and complex than most vendors and blog posts would have you think.

There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business.

In this article, 10 CRO experts with extensive hands-on experience will reveal their biggest A/B testing mistakes so you can learn from them an avoid these pitfalls yourself.Continue Reading

Lead Form Optimization: How Simplifying a 3-Step Form Generated a 30% Conversion Lift’s face it – filling out forms sucks. Nobody really enjoys it. Nevertheless, a lot of people endure it because it’s the only way get to the good stuff “behind the form”. The easier and simpler you make the process of filling out your forms, the more conversions you are likely to get.

Here’s a case study where simplifying a 3-step lead gen form increased the completion rate by 30%. I made extensive changes to the form, and in this post we’ll go over all of them one by one. Check out the case study and use it as inspiration for your own experiments.Continue Reading

The 5 Most Popular Posts of 2013 (and a quick question for you)

The 5 most popular posts of 2013 I’d like to give a personal shout-out to every single person who visited in 2013. Thank you for your time and interest – it means a lot to me!

If you’re here for the first time, this rundown of the 5 most popular posts of 2013 is an excellent introduction to what is all about.

Oh yeah, I almost forgot – I also have a quick question to ask you at the bottom of the post.

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How to Get Better at Conversion Copywriting in 2014 – Tips From the Trenches

How to Get Better at Conversion Copywriting I’ve spent the last five years in the trenches writing, testing and optimizing copy for a multitude of clients in a wide variety of industries.

In this article I’ll give you what I consider to be the most effective and actionable tips for writing copy that has real impact on conversions.

If you want to get better at conversion copywriting in 2014 this one is for you!

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5 Tricks for Getting Deeper Visitor Insight with Your Current CRO Tools

Guest Post by Dave Gowans of Conversion Factory.

5 Tricks for Getting Deeper Customer InsightConversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper. In fact, often all you have to do is take advantage of the more advanced features of your current tools.

Here are 5 tricks for how to get deeper visitor insight without investing in new tools.Continue Reading

Case Study – 18.59% Increase in Downloads by Tweaking one Bullet Point

18.59% Increase in Downloads by Tweaking One Bullet PointYou don’t necessarily need to make radical changes in order to impact the decisions and actions of your prospects. Often relatively small but strategic changes to critical elements can have major impact on conversions.

Here’s a cool little case study where tweaking the copy in one bullet point increased downloads on an ebook landing page by 18.59%.Continue Reading

Case Study – 64.53% More Downloads by Moving the Testimonials on an Ebook Landing Page

Screen Shot 2013-09-06 at 19.08.39Testimonials can be an effective tool for overcoming friction. However, there are several factors you need to consider if you want the full impact of your testimonials. Placement is one of them.

Here’s an interesting little case study where changing the placement of reader testimonials on an ebook landing page increased downloads by 64.53%Continue Reading

Test Your Gut Feeling – Which Landing Page Generated Most Downloads?

Test Your Gut FeelingHi Marketer – Let’s find out how good your marketing intuition is!

I’m going to show you two different variations of a landing page that I recently tested. One variation outperformed the other significantly in an A/B test. Can you guess which variant did best in the test?

Post a comment with your best guesstimate. I’ll post the test results next week, so you can find out how accurate your gut feeling was.Continue Reading

Contest: Get Your Sign-Up Form Optimized for Free – Including Split Testing

Contest - Get Your Sign-Up Form Optimized for FreeWant a better sign-up form that captures more leads and emails? If so, your in luck!

I’m offering you the opportunity to get your sign-up form optimized free of charge. Keep reading to find out how.

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8 Simple Online Copywriting Case Studies with Examples from Real A/B Tests

8 simple online copywriting case studies with examples from real A/B testsOver the last 4 years I’ve conducted more than 250 A/B tests focusing on copywriting, and how copy impacts conversions. The main lesson I’ve learned from all this research is that your copy has direct and measurable impact on conversion.

For this article, I’ve picked out 8 very simple case studies for you where minor copy changes resulted in significant conversion lifts. Check them out and get inspiration for low-hanging fruits in your own conversion funnel.Continue Reading