All about content, copy & conversion
Content Marketing isn’t about having blog with a bunch of SEO articles or creating something that gets a ton of “shares”. Content Marketing is about loving what you do so much that you’re compelled to tell the whole world how you can help them. In this category, you'll find interviews with content marketing thought leaders, as well as articles and how-to guides that will help you turn your enthusiasm and expert knowledge into marketable content that will turn visitors into loyal customers.
Copy is one of the most important aspects of onsite Search Engine Optimization. But with all the algorithm updates Google has pushed in recent years, a lot of the old tricks and best practices don’t work anymore. Moreover, it’s really hard to keep track of what does work.
In order to help you out, I teamed up with SEO Extraordinaire, Henrik Bondtofte and put together this infographic with 10 tips for writing content that ranks in 2013.
What is Author Rank? How will it affect my Content? How do I build my Author Rank?
If you’re into Content Marketing, chances are you’ve been asking yourself these questions a lot lately. If so, you can look forward to getting all the answers in this extensive guest post by Danish SEO Extraordinaire, Henrik Bondtofte – read more about the guest author in the bio at the bottom of the page. Continue Reading
Today is Socialmediaexaminer.com’s 3-year birthday! So I thought I’d help celebrate by posting an interview I recently did with the social media examiner himself, Michael Stelzner. In this podcast, Mike tells the amazing story behind Socialmediaexaminer.com and shares some of his unique insights on content marketing and the power of free content.Continue Reading
When I hear the words “content marketing”, I automatically think of Sean Work of KISSmetrics, Oli Gardner of Unbounce.com, Daniel Burstein of MarketingSherpa, and Marcus Sheridan of TheSalesLion.com. These 4 guys really get what content and inbound is all about, moreover, few have more hands-on experience then them. In this article, they each give you their top 3 tips for content marketing success.Continue Reading
When it comes to content marketing, there are few I respect more than Marcus Sheridan of The Sales Lion. He is the most inspiring person I’ve ever had the pleasure of spending time with, and the level of passion and enthusiasm he puts into everything he does is nothing short of mind-boggling. In this podcast, Marcus shares some of his unique insights into what it really takes to be a truly successful content marketer.Continue Reading
Infographics are a great way of translating complex subject matter into a visual format that’s easy to understand. Here are 105 awesome Online Marketing infographics that help clarify some pretty complicated topics covering everything from SEO, Social Media, and Conversion Optimization to WordPress stats, and Social Timing.Continue Reading
Kristin Zhivago has over 40 years hands-on experience helping companies of all sizes sell more. Today she’s a Revenue Coach who helps CEOs and entrepreneurs make more money by understanding what their customers want, and how they want to buy it. In this podcast Kristin shares some of her unique insights on content marketing and how to sell the way your customers want to buy.Continue Reading
As Director of Editorial Content for MECLABS, Daniel Burstein oversees all editorial content coming from the MarketingExperiments / MarketingSherpa brands. He was the main writer powering the MarketingExperiments publishing engine and has vast experience with content marketing. I had the pleasure of hanging out with Daniel at the 2012 Optimization Summit in Denver, and he was happy to share some of his insights on the power of free content and the relationship between free content and profit.
