Content Marketing - Podcasts, Articles, and How-to Guides on

Content Marketing isn’t about having blog with a bunch of SEO articles or creating something that gets a ton of “shares”. Content Marketing is about loving what you do so much that you’re compelled to tell the whole world how you can help them. In this category, you'll find interviews with content marketing thought leaders, as well as articles and how-to guides that will help you turn your enthusiasm and expert knowledge into marketable content that will turn visitors into loyal customers.

How to Be an Awesome Public Speaker – 9 Tips for a Killer Performance

Michael Aagaard Conversion Summit 2013Speaking in public can be quite daunting, and pulling off an awesome presentation is no mean feat. A slick slide deck is a great help, but in the end it all comes down to you, the speaker, and how well you deliver your message to your audience.

In this article we’ll go over 9 actionable tips that will help you deliver a killer performance at your next presentation.Continue Reading

10 Simple Things You Can Do to Fix Your Website Copy – Starting Today!

10 Simple Ways to Fix Your Website CopyShould I optimize for conversion or rankings? How do I ensure good readability? What copy is most important to focus on? How do I know if I’m doing it right?

Fixing your website copy can be a daunting task – especially if you don’t know where or how to start! But have no fear, this article is packed with inspiration and tips that will get you off to a flying start!Continue Reading

Long-Tail Keyword Research on Deadlines – How to Find Hot Phrases on the Fly

Long-tail keyword research on deadlinesIf you aren’t targeting long-tail keyword phrases with your content, you’re missing out on rankings, traffic, and leads. However, doing keyword research can seem a daunting task – especially if you’re on a tight deadline.

In this article I’ll give you simple tips and techniques for finding hot keyword phrases on the fly. I’ll also walk you through a few case studies, and give you a video with tons of inspiration for how to use long-tail strategy in your content marketing.Continue Reading

SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic)

Copy is one of the most important aspects of onsite Search Engine Optimization. But with all the algorithm updates Google has pushed in recent years, a lot of the old tricks and best practices don’t work anymore. Moreover, it’s really hard to keep track of what does work.

In order to help you out, I teamed up with SEO Extraordinaire, Henrik Bondtofte and put together this infographic with 10 tips for writing content that ranks in 2013.

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Understanding Google’s Author Rank and How to Use it in Your Content Marketing

Understanding Google’s Author Rank and How to Use it in Your Content MarketingWhat is Author Rank? How will it affect my Content? How do I build my Author Rank?

If you’re into Content Marketing, chances are you’ve been asking yourself these questions a lot lately. If so, you can look forward to getting all the answers in this extensive guest post by Danish SEO Extraordinaire, Henrik Bondtofteread more about the guest author in the bio at the bottom of the page.  Continue Reading

Podcast: Content Marketing Insights from Michael Stelzner of Social Media Examiner

Today is’s 3-year birthday! So I thought I’d help celebrate by posting an interview I recently did with the social media examiner himself, Michael Stelzner. In this podcast, Mike tells the amazing story behind and shares some of his unique insights on content marketing and the power of free content.Continue Reading

The Top 12 Content Marketing Tips from 4 Groundbreaking Thought Leaders

When I hear the words “content marketing”, I automatically think of Sean Work of KISSmetrics, Oli Gardner of, Daniel Burstein of MarketingSherpa, and Marcus Sheridan of These 4 guys really get what content and inbound is all about, moreover, few have more hands-on experience then them. In this article, they each give you their top 3 tips for content marketing success.Continue Reading

Podcast with Marcus Sheridan – 35 minutes of actionable advice for content marketers

When it comes to content marketing, there are few I respect more than Marcus Sheridan of The Sales Lion. He is the most inspiring person I’ve ever had the pleasure of spending time with, and the level of passion and enthusiasm he puts into everything he does is nothing short of mind-boggling. In this podcast, Marcus shares some of his unique insights into what it really takes to be a truly successful content marketer.Continue Reading

105 Awesome Online Marketing Infographics

105 Online Marketing InfographicsInfographics are a great way of translating complex subject matter into a visual format that’s easy to understand. Here are 105 awesome Online Marketing infographics that help clarify some pretty complicated topics covering everything from SEO, Social Media, and Conversion Optimization to WordPress stats, and Social Timing.Continue Reading

How to Sell the Way Your Customers Want to Buy – An interview with Kristin Zhivago

Kristin Zhivago has over 40 years hands-on experience helping companies of all sizes sell more. Today she’s a Revenue Coach who helps CEOs and entrepreneurs make more money by understanding what their customers want, and how they want to buy it. In this podcast Kristin shares some of her unique insights on content marketing and how to sell the way your customers want to buy.Continue Reading