All about content, copy & conversion
I recently tested four different privacy policies on a sign-up form on the home page of a betting community. The results were quite surprising as the variations had drastically different impact on sign-ups – from an 18.70% drop in sign-ups to an increase of 19.47%.
In this article I’ll show all four variations, run you through the test data, and give you concrete takeaways.Continue Reading
When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit. Even minor tweaks to button design and copy can have major impact on conversions.
Here are 10 examples from A/B tests I’ve conducted, where I’ve experimented with everything from copy and button design over to the placement of the button.
Over the last 4 years I’ve conducted more than 250 A/B tests focusing on copywriting, and how copy impacts conversions. I’ve experimented with everything from headlines and body copy, over to form/button copy and everything in between.
Here are the 5 main lessons I’ve learned from this extensive research.
Optimizing sign-up forms isn’t just about removing fields. The form copy itself has direct and measurable effect on your conversion rate, and even small tweaks can have significant impact on the decisions and actions of your potential customers.
This case study illustrates how a few simple form copy tweaks increased conversions on a betting forum by 31.54%.Continue Reading
Should I go long or short-form? Is there too much content on my landing page? Should I write more copy?
If you find yourself asking these questions over and over again, you’re in luck! Because this article will help you find the answer – every time.Continue Reading
The copy you use in your call-to-action has significant impact your conversion rate. In fact, CTA copy is just as important as the button itself. Here’s a case study where tweaking a few words in the call-to-action on a payment page generated a 31.03% lift in sales.Continue Reading
What if my A/B test generates a negative result and decreases conversions? Understandably, this scenario is frightening to many marketers. But the truth is that negative results aren’t the end of the world. In fact, they can teach you just as much as positive ones. In some cases, the insights you get from a treatment that tanked are just what the LPO Doctor ordered. Here’s a case study where a negative result lead to a winning version of a B2C landing page that increased conversions by 48.69%.Continue Reading
When I grabbed my Tom’s of Maine antiperspirant out of my medicine cabinet this morning, I noticed two words on it for the first time, “Clinically proven.” I’ve probably seen them every morning and normally I wouldn’t even notice them, but here’s what I realized this morning… those words have been so overused, they’ve lost all meaning. They are wallpaper copywriting.Continue Reading
In the ever-raging battle for higher conversion rates and better sales, it can be tempting to go straight to the more extravagant landing page make-overs. However, in many cases, simple tweaks of basic components can yield impressive lifts. Here’s a case study where tweaking 4 basic elements on a B2C landing page increased conversions by 99.4%.
Atul Tandon, a veteran nonprofit marketer who has been instrumental in taking World Vision from a $350 Million dollar organization to over $1 Billion in annual revenue, once said, “Donating is an irrational decision.” And he’s right. If you think about it, when you donate, you give money to an organization and receive no material benefit in return. In fact, in most cases the benefit usually goes to someone else. Continue Reading
