All about content, copy & conversion
I recently tested four different privacy policies on a sign-up form on the home page of a betting community. The results were quite surprising as the variations had drastically different impact on sign-ups – from an 18.70% drop in sign-ups to an increase of 19.47%.
In this article I’ll show all four variations, run you through the test data, and give you concrete takeaways.Continue Reading
Copy is one of the most important aspects of onsite Search Engine Optimization. But with all the algorithm updates Google has pushed in recent years, a lot of the old tricks and best practices don’t work anymore. Moreover, it’s really hard to keep track of what does work.
In order to help you out, I teamed up with SEO Extraordinaire, Henrik Bondtofte and put together this infographic with 10 tips for writing content that ranks in 2013.
“How do I write web copy that converts?” If you find yourself asking that question a lot, you’re in luck!
In this post I’ll give you 8 simple techniques that will help you get it right every time.
These techniques are based on what I’ve learned from 4 years of research and 300 copy-related A/B tests.
When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit. Even minor tweaks to button design and copy can have major impact on conversions.
Here are 10 examples from A/B tests I’ve conducted, where I’ve experimented with everything from copy and button design over to the placement of the button.
What should I optimize on my e-commerce site? How important are product images? Should I optimize pricing? If you find yourself asking questions like these, you’re in luck!
In this podcast Peep Laja of Conversionxl.com points out 10 mission critical elements on your e-commerce site and tells you how and why you should optimize them – right now!
4 years of research and over 250 split A/B tests have taught me a lot about website copywriting. One of the most important lessons is that friction kills conversion. The good news is that reducing friction is one of the most effective ways of increasing conversion. The bad news is that it can be difficult to spot sources of friction, if you don’t know what to look for.
In this article I’ll walk you through the four most common sources of friction related to website copy, and give you concrete tips for how to overcome them.Continue Reading
Over the last 4 years I’ve conducted more than 250 A/B tests focusing on copywriting, and how copy impacts conversions. I’ve experimented with everything from headlines and body copy, over to form/button copy and everything in between.
Here are the 5 main lessons I’ve learned from this extensive research.
Optimizing sign-up forms isn’t just about removing fields. The form copy itself has direct and measurable effect on your conversion rate, and even small tweaks can have significant impact on the decisions and actions of your potential customers.
This case study illustrates how a few simple form copy tweaks increased conversions on a betting forum by 31.54%.Continue Reading
Why do we need to test? What should we test? How do we get started? How do we set up an A/B split test? When can we stop the test?
Those are the top 5 questions I got in 2012 when I talked to new clients or spoke at summits on the subject of conversation optimization and A/B testing. In this article, I’ll answer each of these questions one at a time and provide you with lots of tips, case studies, examples, videos, and useful links.Continue Reading
When can I stop my split test? How much traffic do I need for my A/B test? Can I trust my test data? Get the answer to these common questions and a basic introduction to test validation and determining statistical significance of your A/B split tests.
The only thing that’s worse than not testing, is relying on bad data. In order to conduct experiments that provide real value, you have to be familiar with the basics factors: Statistical Confidence, Conversion Range, and Sample Size.
In this 10-minute video, I’ll give you a basic introduction to finding out how reliable your test data is. Continue Reading
