A New Era Begins – I’m Joining Unbounce as Senior Conversion Optimizer

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Man I’m so freakin’ excited!!!  On July 1st, 2015 I will be joining Unbounce in Vancouver as Senior Conversion Optimizer. This is one of the most epic things that has ever happened to me! I’ll give you the story in this post. 

But be warned – this one is highly personal and sentimental. Read at your own risk…Continue Reading

10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

10 CRO Experts Reveal Their Biggest A:B Testing MistakesA/B testing is much more difficult and complex than most vendors and blog posts would have you think.

There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business.

In this article, 10 CRO experts with extensive hands-on experience will reveal their biggest A/B testing mistakes so you can learn from them an avoid these pitfalls yourself.Continue Reading

Celebrating the Two-Year Anniversary – A Compilation of All the Guest Posts I’ve Written for Unbounce.com

10325408_779375588759878_5861582475965560107_nToday I’m speaking at Unbounce.com’s very first Call-to-Action Conference in Vancouver. The funny thing is that exactly two years ago in September 2012, I wrote my first guest post for Unbounce’s blog. So I thought it would be fitting to do a compilation of all the guest posts I’ve written for them.

So here you go – 17 articles I’ve had the pleasure writing for Unbounce.com’s amazing blog:Continue Reading

SEO Copywriting – 13 Tips for Writing Content that Ranks in 2014 (Infographic)

Copy is one of the most important aspects of onsite Search Engine Optimization. But with Google constantly pushing new algorithm updates and changing the rules of the game, it’s really hard to keep track of what works. Moreover, it’s difficult to know whether your optimization efforts are doing more harm than good to your rankings.

Here are 13 tips that will help you write content that ranks in 2014.Continue Reading

Lead Form Optimization: How Simplifying a 3-Step Form Generated a 30% Conversion Lift


http://www.linkedin.com/in/michalaagaardLet’s face it – filling out forms sucks. Nobody really enjoys it. Nevertheless, a lot of people endure it because it’s the only way get to the good stuff “behind the form”. The easier and simpler you make the process of filling out your forms, the more conversions you are likely to get.

Here’s a case study where simplifying a 3-step lead gen form increased the completion rate by 30%. I made extensive changes to the form, and in this post we’ll go over all of them one by one. Check out the case study and use it as inspiration for your own experiments.Continue Reading

The 5 Most Popular Posts of 2013 (and a quick question for you)

The 5 most popular posts of 2013 I’d like to give a personal shout-out to every single person who visited ContentVerve.com in 2013. Thank you for your time and interest – it means a lot to me!

If you’re here for the first time, this rundown of the 5 most popular posts of 2013 is an excellent introduction to what ContentVerve.com is all about.

Oh yeah, I almost forgot – I also have a quick question to ask you at the bottom of the post.

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How to Get Better at Conversion Copywriting in 2014 – Tips From the Trenches

How to Get Better at Conversion Copywriting I’ve spent the last five years in the trenches writing, testing and optimizing copy for a multitude of clients in a wide variety of industries.

In this article I’ll give you what I consider to be the most effective and actionable tips for writing copy that has real impact on conversions.

If you want to get better at conversion copywriting in 2014 this one is for you!

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5 Tricks for Getting Deeper Visitor Insight with Your Current CRO Tools

Guest Post by Dave Gowans of Conversion Factory.

5 Tricks for Getting Deeper Customer InsightConversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper. In fact, often all you have to do is take advantage of the more advanced features of your current tools.

Here are 5 tricks for how to get deeper visitor insight without investing in new tools.Continue Reading

Case Study – 18.59% Increase in Downloads by Tweaking one Bullet Point

18.59% Increase in Downloads by Tweaking One Bullet PointYou don’t necessarily need to make radical changes in order to impact the decisions and actions of your prospects. Often relatively small but strategic changes to critical elements can have major impact on conversions.

Here’s a cool little case study where tweaking the copy in one bullet point increased downloads on an ebook landing page by 18.59%.Continue Reading

How to Be an Awesome Public Speaker – 9 Tips for a Killer Performance

Michael Aagaard Conversion Summit 2013Speaking in public can be quite daunting, and pulling off an awesome presentation is no mean feat. A slick slide deck is a great help, but in the end it all comes down to you, the speaker, and how well you deliver your message to your audience.

In this article we’ll go over 9 actionable tips that will help you deliver a killer performance at your next presentation.Continue Reading