What should I optimize on my e-commerce site? How important are product images? Should I optimize pricing? If you find yourself asking questions like these, you’re in luck!
In this podcast Peep Laja of Conversionxl.com points out 10 mission critical elements on your e-commerce site and tells you how and why you should optimize them – right now!
Get Peep’s insights on:
- The role your unique value proposition plays on your e-commerce site
- Product images and videos – how should you use them?
- How to create a great checkout experience
- How to feature sales and special offers
- Pricing, free shipping, extra warranty, and many, many other challenging issues
Podcast: Play in new window | Download
How to Build Websites that Sell – The Scientific Approach to Websites
When it comes to e-commerce optimization and CRO in general, few have more hands-on experience than Peep Laja. Check out his new book and get the full scoop on how to build websites that sell.




Hi Micheal!
Great article thanks for sharing this one. I think all of the E-commerce site must be optimized, cause how will the user enjoy their online shopping if your online store is not well organized, Right?!. And specially your image must be reliable, how will the consumer/buyer will trust you if your site is not well done.
Best Regards,
Jamaica
Peep is one of the most awesome CRO experts out there. Always giving actionable & applicable tactics.
Thanks michael for this great podcast !
Yassin