The 5 Most Popular Posts of 2013 (and a quick question for you)

The 5 most popular posts of 2013 I’d like to give a personal shout-out to every single person who visited in 2013. Thank you for your time and interest – it means a lot to me!

If you’re here for the first time, this rundown of the 5 most popular posts of 2013 is an excellent introduction to what is all about.

Oh yeah, I almost forgot – I also have a quick question to ask you at the bottom of the post.

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How to Get Better at Conversion Copywriting in 2014 – Tips From the Trenches

Conversion Copywriting - balance between creative and analytical

I’ve spent the last five years in the trenches writing, testing and optimizing copy for a multitude of clients in a wide variety of industries. In this article I’ll give you what I consider to be the most effective and actionable tips for writing copy that has real impact on conversions. If you want to […]

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5 Tricks for Getting Deeper Visitor Insight with Your Current CRO Tools

Drop-out rate on form fields

Guest Post by Dave Gowans of Conversion Factory. Conversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper. In fact, often all […]

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Case Study – 18.59% Increase in Downloads by Tweaking one Bullet Point


You don’t necessarily need to make radical changes in order to impact the decisions and actions of your prospects. Often relatively small but strategic changes to critical elements can have major impact on conversions. Here’s a cool little case study where tweaking the copy in one bullet point increased downloads on an ebook landing page by […]

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How to Be an Awesome Public Speaker – 9 Tips for a Killer Performance


Speaking in public can be quite daunting, and pulling off an awesome presentation is no mean feat. A slick slide deck is a great help, but in the end it all comes down to you, the speaker, and how well you deliver your message to your audience. In this article we’ll go over 9 actionable tips […]

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