All about content, copy & conversion
I recently tested four different privacy policies on a sign-up form on the home page of a betting community. The results were quite surprising as the variations had drastically different impact on sign-ups – from an 18.70% drop in sign-ups to an increase of 19.47%.
In this article I’ll show all four variations, run you through the test data, and give you concrete takeaways.Continue Reading
Copy is one of the most important aspects of onsite Search Engine Optimization. But with all the algorithm updates Google has pushed in recent years, a lot of the old tricks and best practices don’t work anymore. Moreover, it’s really hard to keep track of what does work. In order to help you out, I [...]
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“How do I write web copy that converts?” If you find yourself asking that question a lot, you’re in luck! In this post I’ll give you 8 simple techniques that will help you get it right every time. These techniques are based on what I’ve learned from 4 years of research and 300 copy-related A/B [...]
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When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit. Even minor tweaks to button design and copy can have major impact on conversions. Here are 10 examples from A/B tests I’ve conducted, where I’ve experimented with everything from copy and button design over to the placement of the button.
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What should I optimize on my e-commerce site? How important are product images? Should I optimize pricing? If you find yourself asking questions like these, you’re in luck! In this podcast Peep Laja of Conversionxl.com points out 10 mission critical elements on your e-commerce site and tells you how and why you should optimize them [...]
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